WordPress: what is it and how to get started in 2024

Explore WordPress in 2024: Learn what it is, how to start, and why it's the top choice for building websites.

WordPress is one of the most popular content management systems (CMS) in the world, powering over 40% of all websites with a CMS market share of over 60%

Whether you're a beginner looking to create your first blog or a business owner in New Zealand aiming to build a professional site for your business, WordPress offers a flexible and powerful platform to meet your needs. 

In this article, I’ll explain what WordPress is, how to get started with it, and why it’s a top choice for so many NZ website creators.

What is WordPress?

WordPress is a free, open-source content management system that allows you to create, manage, and publish content on the web. 

It was launched in 2003 as a simple blogging platform but has since evolved into a full-fledged CMS capable of powering anything from personal blogs to large ecommerce sites. 

A CMS or Content management system is software that allows you to create, sort, edit and publish content to a user base. Many enterprise-level companies create their own proprietary CMS, but WordPress is by far the most used.

There are two versions of WordPress: WordPress.com and WordPress.org, each catering to different types of users.

WordPress.com

WordPress.com is a hosted version of WordPress. This means that the hosting and maintenance of your WordPress website are managed by a company (just like Wix.com). In this case, WordPress.com is owned by Automattic so any website created on WordPress.com is managed on their servers.

The hosted version of WordPress is a great option for beginners or those who want a simple, hassle-free experience. With WordPress.com, you don’t have to worry about knowing how to code to build a website or any technicalities. Everything from your website's security to optimizations is already taken care of out of the box, you also get access to top-notch support.

The downside?

WordPress.com is quite pricey. Most of its premium features are locked behind expensive subscriptions, which offer additional features like custom domains, advanced design tools, and e-commerce capabilities.

While WordPress.com is user-friendly and convenient, it comes with limitations. For example, you have less control over your website’s functionality, and you're restricted to using only the themes and plugins available within the WordPress.com ecosystem. This makes it less flexible than WordPress.org, especially for users who want to customise their site fully.

WordPress.org

WordPress.org, also known as self-hosted WordPress, is the open-source version of WordPress that gives you complete control over your website. 

Unlike WordPress.com (hosted version), you do not have to pay to access all WordPress.org CMS features, all you need is a hosting server to install the software and you gain full control.

This version offers the ultimate flexibility, allowing you to use custom themes, install any plugins, and modify the site’s code as you see fit. You only pay for hosting and your domain name.

The downside?

Since WordPress.org is open-source and self hosted, this means you have to set it up yourself and that requires some technical knowledge of how the web works. 

You’ll need to manage your own hosting, perform regular backups, handle security, and maintain your website.

Many hosting providers offer support with their plans so a bulk of technicalities will be handled by their team but that doesn’t mean you won’t need to get your hands dirty every now and then.

Overall, WordPress.org is ideal for businesses, developers, and those who want to create a more complex or highly customised website. 

It’s the option I always recommend for serious business owners, you just need to make sure you’re working with a trusted web agency like Take2 Elevate

For a detailed guide on how to get started with WordPress.org, see our article on how to create a website.

WordPress.com vs WordPress.org

Both WordPress.com and WordPress.org have their strengths, depending on what you’re looking for in a website. Here’s a quick comparison to help you decide which is right for you:

Feature

WordPress.com

WordPress.org

Hosting

Managed by WordPress

Self-hosted (you need to arrange hosting)

Customization

Limited (only approved themes/plugins)

Full customization with themes and plugins

Cost

Limited free plan with expensive paid plans

Free software, but hosting and domain cost extra

Maintenance

Managed by WordPress

You and your hosting provider manage updates, backups, and security

E-commerce

Available on higher-tier plans

Full e-commerce capabilities with plugins

Why use WordPress?

There are many reasons why WordPress should be the top choice when it comes to building a website:

  • Flexibility: Whether you're building a blog, a portfolio, an online store, or a business website, WordPress can handle it. The platform is highly customisable, with thousands of free/paid themes and plugins available.
  • Ease of Use: WordPress is designed to be user-friendly, even for beginners. The intuitive dashboard makes it easy to create and manage content without needing to know code or have advanced technical skills.
  • Community Support: as a CMS, WordPress has the largest, active community that provides extensive documentation, tutorials, and forums to help you troubleshoot any issues.
  • SEO-Friendly: WordPress is optimised for search engines out of the box, with features like clean URLs, metadata management, and mobile responsiveness. Plugins like Yoast SEO and Rank Math can further enhance your site’s search engine performance.

Pros of WordPress

  • Free and open-source
  • Highly customizable with themes and plugins
  • Large, supportive community
  • SEO-friendly
  • Scalable for different types of websites

Cons of WordPress

  • Requires regular maintenance and updates
  • Hosting and domain costs for WordPress.org
  • It can be complex for beginners if using WordPress.org

How to get started with WordPress?

Getting started with WordPress is straightforward. Here’s a simple guide to launch your website in New Zealand:

  1. Choose Between WordPress.com and WordPress.org: Decide whether you want a hosted solution with WordPress.com or more control with WordPress.org - (I recommend WordPress.org).
  2. Select a Domain Name and Hosting: If you choose WordPress.org, you’ll need to register a domain name and select a hosting provider; popular providers include Siteground and Bluehost.
  3. Install WordPress: For WordPress.org, many hosting providers offer one-click installation of WordPress. If you’re using WordPress.com, this step is done for you.
  4. Choose or Create a Theme: Depending on the kind of website you want to build, choose a prebuilt theme or have one developed from scratch by a trusted agency.
  5. Install Plugins: Add any plugins needed for additional features like contact forms, SEO optimization, backups, or e-commerce.
  6. Create Content: Add or update content relevant to your brand across the completed website.
  7. Launch Your Site: Once everything is set up, it’s time to go live and share your website with the world.

For a deeper dive into setting up Ecommerce WordPress websites, refer to our article on how to make an eCommerce website in WordPress.

Conclusion

WordPress remains one of the most powerful and flexible platforms for building a website in 2024. Whether you’re a beginner looking to start a blog or a business aiming to create a complex site, WordPress offers the tools and customization options you need. 

By understanding the differences between WordPress.com and WordPress.org and how to get started, you can confidently choose the right path for your online presence.

What is WordPress - FAQ

What is WordPress used for?

WordPress is used for creating and managing websites. It powers everything from personal blogs and portfolios to large e-commerce sites and business websites.

What are the pros and cons of WordPress?

WordPress is free, customizable, and user-friendly. It’s supported by a large community and is SEO-friendly. That said, it also requires regular maintenance, and hosting costs can add up for self-hosted sites.

Why would anyone use WordPress?

WordPress is popular because it’s versatile, easy to use, and scalable for different types of websites. Whether you’re a beginner or an experienced developer, WordPress offers the tools to build the site you need.

Is WordPress good for beginners?

Yes, WordPress is beginner-friendly, especially WordPress.com, which simplifies many technical aspects. However, WordPress.org may require more learning and technical skills.

Web Design Trends & Insights for 2024

Discover the latest web design trends from industry experts. Implement these trends to stay ahead of your competitors.
Developer & Marketer
Ready to elevate?
We’re a design-led studio on a mission! 100% of profits go back into your community. Let’s chat about making your next project great.

Related posts

Shopify: What Is It and How to Get Started in 2024
This comprehensive article introduces Shopify, a user-friendly ecommerce platform ideal for anyone in New Zealand looking to start or grow an online store without technical challenges. It details Shopify’s ease of use, customisable themes, and extensive app integrations, making it suitable for beginners to established businesses seeking an efficient ecommerce solution.
What Makes A Good Website: Key Elements for Success
Learn the key elements that make a great website in this comprehensive guide. Covering everything from user experience and functionality to design and SEO, these top 14 tips will help you build a visually appealing and high-performing website.
How to Make Money Online in New Zealand 2024: 15 Effective Ways
"Explore 15 practical ways to earn money online in New Zealand, from freelancing to launching an eCommerce store, with insights from a specialist. Learn strategies that suit different skill levels and industries."

Let's elevate your next project together.

We're ready, are you?